Rayson's Reaction Towards Sino-US Trade War

On March

22nd, US President Donald Trump signed a presidential memorandum

against “ China economic aggression” in the White House. According to

the results of previous "301 investigation", a large-scale of goods

imported from China to US will need to be charged for higher tariff,

this memorandum also restricts Chinese enterprises' investment in the

United States. Since then, Sino-US trade frictions have been triggered

and continuously escalated, which has had a significant impact on the

international economy.

Foam

mattress and spring mattress are Rayson’s main products, and mattress

belongs to the category of bedding in the U.S. new tariff list, although

our number of American customers is not large, but are all big

customers, so this trade friction has had a certain impact on us.

However,

contrary to expectations of a reduction in orders due to the increase

in tariff, several U.S. customers are placing more orders this year than

in previous years because they are worried that tariffs will continue

to rise next year, so they are stockpiling ahead of time to prepare for

changes in the market environment. Customers in the United States said

they were uncertain whether they would continue to place orders next

year or reduce orders.

Although

Rayson has not suffered big losses in this trade war so far, in order

to better cope with the rapidly changing international market, we have

taken active measures to transform and adjust, innovate and upgrade.

Besides

the United States, Rayson’s main markets include Europe, Australia, the

Middle East, Southeast Asia and other regions. In the future, we will

be more open to expand and extend our marketing. To this end, we have

actively participated in various large-scale international trade fairs

and strived for cooperation with business partners from all over the

world. At the same time, we also set up a new Sales Group to recruit

multilingual salesmen, expand the sales team and improve business

capabilities.

In

the Internet era, many companies are more inclined to look for goods

through the Internet, hence they can contact manufacturers and get the

information they need directly. Rayson’s general manager Mr. Deng often

says that if you don't embrace the internet, you will be washed out by

the times quickly . So online marketing has always been our focus. We

have launched multiple websites and joined Alibaba and other trading

platforms. These platforms have brought us a large number of

high-quality inquiries, many orders are directly traded through the

network.

Rayson

is a typical export oriented enterprise, and its export rate of bonnell

spring mattress, pocket spring mattress, continuous spring mattress,

has remained above 90% for many years. As a huge economy, China's demand

is rising with the rising quality of life, so this year we have also

incorporated the domestic market into the planning. Following the

domestic shopping trend, Tmall flagship store of Rayson Mattress was

opened, and a rolled mattress was specially designed for e-commerce.

This mattress is very popular at home and abroad. The Rayson Mattress

Exhibition Center, which was built by the company with a total

investment of more than 3 million RMB, was completed and put into use in

March this year. The Exhibition Hall of more than 1,200 square meters

can display 100 mattresses at the same time. Customers can experience

first, and then purchase, and this greatly improves the satisfaction. 

Sino-US

trade friction is undoubtedly a crisis for many foreign trade

enterprises, but Rayson will actively respond to the challenge, turn the

difficulties into opportunities, and continue to write the legend.

Rayson’s Quality, Trust of the World! Rayson is willing to work along

with customers from all over the world to build a brighter future!